Visa’s Mission to Digitally Enable Small Businesses Gains Momentum Across Europe – Yahoo Finance

As part of the Covid-19 economic recovery, Visa is making great strides towards its goal to help eight million small businesses across Europe to adapt and take advantage of digital commerce.

Visa (NYSE: V) today announced more than 100 partners across Europe have joined the Where You Shop Matters initiative to help small business owners build digital capabilities and continue serving their communities.

More than two million small firms across Europe have received support since the launch of the program in summer 2020. The announcement marks a major milestone in Visa’s commitment to help eight million small and medium sized businesses (SMBs) in Europe – and 50 million globally – to get online, adapt and future proof their business.

Across Europe, Covid-19 continues to have a devastating impact on small businesses. Research conducted by Visa revealed that 65% of small businesses are concerned about the future of their business.1 With many having to operate under restrictions and lockdowns, small businesses are increasingly moving their operations online and embracing digital payments. Visa data shows that over 10 countries in Europe have seen a 20% increase in online sales and eight in ten transactions are now contactless.

Hemlata Narasimhan, SVP, Merchant Sales and Acquiring Europe at Visa said: Small businesses play a crucial role in our communities and many continue to operate under challenging conditions brought on by Covid-19. We continue to be inspired by the innovation and entrepreneurial spirit many small business owners have shown, adapting how they do business to keep serving their customers.

“We are proud that over two million small businesses have been able to benefit from our partner initiatives. We remain committed to continue working with our clients and partners towards an economic recovery that keeps small businesses at the heart of our communities.”

Since announcing its commitment to support
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