D-ID, the Israeli company that digitally de-identifies faces in videos and still images, raises $13.5 million – Report Door – Report Door

If only Facebook had been using the kind of technology that Report Door Startup Battlefield alumnus D-ID was pitching, it could have avoided exposing all of our faces to privacy destroying software services like Clearview AI.

At least, that’s the pitch that D-ID’s founder and chief executive, Gil Perry, makes when he’s talking about the significance of his startup’s technology.

D-ID, which stands for de-identification, is a pretty straightforward service that’s masking some highly involved and very advanced technology to blur digital images so they can’t be cross-referenced to determine someone’s identity.

It’s a technology whose moment has come as governments and private companies around the world ramp up their use of surveillance technologies as the world adjusts to a new reality in the wake of the COVID-19 epidemic.

“Governments around the world and organizations have used this new reality basically as an excuse for mass surveillance,” says Perry. His own government has used a track and trace system that monitors interactions between Israeli citizens using cell phone location data to determine whether anyone had been in contact with a person who had COVID-19.

While awareness of the issue may be increasing among consumers and regulators alike, the damage has, in many cases, already been done. Social media companies have already had their troves of images scraped by companies like Clearview AI, ClearView, HighQ and NTechLabs, and much of our personal information is already circulating online.

D-ID is undeterred. Founded by Perry and two other members of

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