The current global pandemic has nudged Banca Sella, a large Italian bank, into opening up a Bitcoin trading platform for their 1.2 million customers in Italy.
In the wake of Covid-19, the new platform coined “HYPE BITCOIN” is the first Bitcoin buying and selling service offered by major Italian bank as a wallet fully integrated into the customer’s account, which gives the total safekeeping, and therefore real ownership, of the currency.
According to an Italian press release, the wallet totally integrated into a customer’s account which gives the total custody and therefore real ownership of the currency thanks to a three-key system. The service was the result of cooperation between the Italian fintech company Conio and the bank.
From a survey conducted by HYPE on a representative sample of its user base, it emerged that among the services desired by customers, 13.5 per cent indicated an interest in trading cryptocurrencies.
Antonio Valitutti, General Manager of HYPE, commented:
“The cryptocurrency and Bitcoin market in, particular, continues to arouse interest. Especially among the public that constitutes the ‘young and smart’ demographic.
“We, therefore, responded to the specific request going even further, that is, solving the complexities that are still typical of the best-known exchanges International.”
“We have identified, in Conio’s technology and experience, the way to offer not only the possibility of buying and selling Bitcoin in an extremely simple and immediate way but, above all, the